About Our Model

  • Direct Primary Care is a membership-based model that restores what healthcare was meant to be — a real relationship between you and your doctor.
    Instead of billing insurance, you pay a straightforward monthly fee that includes comprehensive primary care, same- or next-day access when you need it, and proactive follow-up for ongoing health goals.

    Because we intentionally care for fewer patients than a traditional office, visits are longer, communication is more personal, and your care plan can truly reflect your goals, health, and lifestyle — not insurance rules.

  • Good Steward Health combines the accessibility of concierge medicine with the simplicity of Direct Primary Care.
    Both models emphasize a closer relationship with your physician, but traditional concierge practices typically still bill insurance for each visit.
    Our model removes that step entirely — your membership itself covers your visits, coordination, and ongoing access to deeply discounted labs, supplements, infusions, imaging, and medications.

    The result is concierge-level attention, without the complexity or cost of insurance billing.

  • Good Steward Health combines comprehensive primary care with evidence-based lifestyle medicine and thoughtful root-cause evaluation. We care for fewer patients than a traditional practice, allowing us to provide personalized, relationship-based care focused on both treating illness and improving long-term health.

  • All messages are reviewed and triaged by our office to ensure that each concern is addressed appropriately and in a timely manner. Some questions can be handled directly by staff, while others are routed to the physician for review or follow-up.

    This process allows same-day needs to be managed efficiently while keeping communication clear and organized.

  • Members can send a secure message through the patient app at any time, or call the office for urgent needs during regular hours (preferred for faster response). Messages received after hours are reviewed the next business day.
    If you’re traveling, many issues can be managed through a brief telehealth visit, with prescriptions sent to your local pharmacy as needed.

    For emergencies, always call 911 or go to the nearest ER.

  • We believe choosing a primary care physician is an important decision. Every new patient begins with a complimentary Membership Meet & Greet so you can meet Dr. Martin, learn how our practice works, ask questions about membership, and decide whether Good Steward Health is the right fit before enrolling.

Our Approach to Care

  • Your first visit is focused on understanding your health story, reviewing your history, and creating a personalized plan for your care. This visit lays the foundation for a long-term relationship centered on prevention, wellness, and thoughtful medical care.

  • Your membership provides ongoing primary care for both acute and chronic conditions, with a focus on accessibility, continuity, and prevention — including:

    • Office visits

    • Telehealth when appropriate

    • Acute care

    • Chronic disease management

    • Preventive care

    • Lifestyle medicine

    • Minor procedures

    • Discounted labs, imaging and medications

    Anything not included in membership is discussed upfront with transparent pricing.

  • Membership is a flat monthly fee of $100 for adults and $40 for children.

    There are no copays, hidden fees, or surprise bills. Members also enjoy wholesale pricing for labs, supplements, imaging, and procedures, with transparent pricing for any additional services.

    A one-time enrollment fee is collected at sign-up.

  • Meaningful health improvement takes time. The initial six-month commitment allows us to build a relationship, establish your care plan, and support lasting progress. After that, membership continues month-to-month.

  • Your membership supports ongoing access to your physician and the relationship we build over time—not simply office visits. Like a gym membership, your monthly fee reserves your place in the practice and allows us to care for a smaller number of patients with more personalized attention. Whether you need frequent visits or only occasional care, your membership ensures we're here when you need us.

  • Yes. We are happy to care for children as part of an enrolled family.

  • We provide full-spectrum primary care for both acute and chronic conditions — including infections, injuries, allergies, diabetes, thyroid disease, hypertension, arthritis, and more.
    Our approach is holistic yet evidence-based: we use appropriate medical treatment when needed while helping address underlying contributors such as nutrition, sleep, and stress.

  • We don’t admit or round in hospitals, but if you need hospitalization or specialty care, we coordinate closely to ensure continuity.
    We’ll communicate with your specialists, review recommendations, and help integrate them into your long-term plan.

    When helpful, we may also use RubiconMD, a virtual specialty consultation platform that allows us to review complex cases with board-certified specialists. This service is used sparingly and only when it meaningfully enhances your care.

    Typical cost is around $100 per consult, discussed in advance if recommended.

  • Many issues can be managed through telehealth, with prescriptions sent to your local pharmacy when appropriate.
    If in-person evaluation is needed, we’ll help guide you to the best next steps and remain available for coordination and follow-up.

  • Your membership reserves your place in our practice and supports an ongoing relationship with your physician—it isn't based on the number of visits you use each month. Because we intentionally limit the size of our practice, membership fees are non-refundable. After the initial six-month commitment, you may cancel your membership before your next monthly billing date.

Insurance, Payment, & Policies

  • No. We do not accept insurance, including Medicare. This allows us to keep you — not the insurance company — at the center of your care. By working directly with you, we can offer longer visits, lower prices, and care that isn’t restricted by network rules, formularies, or prior authorizations.

  • Yes. We recommend keeping health insurance to cover major or unexpected medical events such as hospitalizations, surgeries, and emergency care.
    Good Steward Health provides comprehensive primary care — including preventive, acute, and chronic condition management — but we are not a replacement for catastrophic coverage.

    Think of your membership as your direct-access primary care home, and insurance as your safety net for specialized or hospital-based services.

  • Because we don't bill insurance, your insurance type doesn't affect your membership. However, insurance may still be used for outside services such as hospital care, specialists, or prescriptions.

  • Yes — Medicare beneficiaries are welcome to join Good Steward Health as self-pay members.
    However, due to current regulations, we do not bill Medicare for any services, and nothing from your visits can be submitted for reimbursement.
    You can continue to use your Medicare benefits for outside services such as labs, imaging, specialists, or hospital care.
    This allows you to receive attentive, personalized primary care while keeping full access to your Medicare coverage for everything else.

  • Yes — under the new One Big Beautiful Bill Act (effective Jan 1, 2026), Direct Primary Care memberships are considered HSA-eligible medical expenses. You can use HSA funds to pay your membership, provided it does not exceed $150/month for individuals or $300/month for families (indexed for inflation).

    FSA coverage for memberships remains limited; confirm details with your employer or tax advisor for your specific plan.

  • Labs are processed through Quest Diagnostics at direct-cost pricing — typically 70–90% less than standard insurance rates.
    Imaging is billed directly by our partner facilities at discounted rates.
    Prescription medications are filled through your pharmacy using insurance or GoodRx-style discounts, and supplements purchased through our office are billed separately.

    All costs are transparent and reviewed before services are performed — there are no surprise bills or hidden fees.

  • Memberships are billed automatically through our secure patient platform.
    A one-time enrollment fee is collected at sign-up, and recurring payments are processed monthly.
    You’ll receive email confirmations for each charge and can update your payment method at any time.